Public relations involve strategic communication process that creates mutually beneficial relationships between organizations and their public.
Public relations cultivate a positive reputation for a business or individual with the public. PR professionals use various unpaid or earned communications such as traditional media, social media, and in-person engagements and help the organization’s growth. Moreover, they are also involved in defending the organization’s reputation during a crisis that threatens their credibility.
The positivity that PR has
While working with an organization, company, government or individual, a PR professional cultivates a story to portray client’s reputation, idea, product, position or accomplishment in a positive light. So a PR professional can be considered as a storyteller, but unlike advertisers they use unpaid or earned media to tell their stories.
These unpaid or earned avenues involve effective opportunities in order to reach the general public. For instance, suppose you work for a ‘X’ company that provides ‘z’ service and your company have just won a ‘Y’ award. Your PR specialist might ask a reporter to write a story regarding this accomplishment in order to spread the news to the public.
Besides, building a positive reputation for your organization, your PR Company in Delhi will also make sure that the public receive relevant information about this accolade. And as a consumer looking for a ‘Z’ service, this announcement will definitely drag my attention.
The negative situation
Public relations also work as a defensefor any damage that can weaken a client’s well-built reputation. If somehow, a mishap happens and destroys the reputation of a product or service, a simple advertising campaign will not help. Public relations are necessary here, PR professional are able to mitigate any damage and they can also clear out the cloud of misconception.
The role of a PR agency
Understanding the client
PR plays various roles including changing negative perceptions, telling potential customers about a new product or service and demonstrating that the organization is trustworthy and reliable to do business with. And in order to accomplish all these above-mentioned areas, a PR agency first needs to properly understand what their client wants.
Establish a plan
While working with their clients, PR agencies create a communication plan that may include competitive advantage, position in the market, challenges faced by the client, a strong PR strategy, timings, measurement and methods and tools.
Use of PR methods and reaching clients goal
Automobiles PR agency uses various tactics and media relations can be considered as the most common. The PR agency together with their client create content, press release, articles, research, whitepapers, case studies and blog posts. They will pitch the content to media or bloggers and offer information for a story. The sales team can also use the content and it can be published on the client’s website as well.
Because they know how to create content, the next logical step the PR agencies take is to offer social media and search services. PR agencies help to run Facebook campaigns, manage Twitter feeds and write blog posts. They are able to gain exposure by targeting other websites.